Privacy

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Privacy Policy

Last Updated: December 7, 2025

1. Information We Collect

We collect information you provide directly to us, including:

  • Account Information: Name, email address, and account credentials
  • Financial & Investment Research Data: Watchlist selections, saved filter presets, investment analysis queries (ticker symbols entered), AI assistant conversation history, and community posts and replies you create
  • Brokerage Connection Data: If you choose to link a brokerage account (e.g., Alpaca), we store your connection status and authorization token reference. We do not store your brokerage login credentials. We do not custody, hold, or transfer your funds or securities — all trading remains self-directed through your broker
  • Subscription & Billing Data: Subscription status, plan, and billing period. Payment processing is handled by our payment provider (Stripe); we do not store your full card number
  • Usage Data: Pages viewed, features used, and interactions with the platform
  • Technical Data: IP address, browser type, device information, and cookies

2. How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve our platform
  • Personalize your experience and save your preferences
  • Send important updates and notifications
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues
  • Comply with legal obligations

3. Information Sharing

We do NOT sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: Third-party vendors who help us operate the platform
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly authorize sharing

4. Data Security

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data
  • Correction: Request corrections to inaccurate data
  • Deletion: Request deletion of your personal data
  • Portability: Request a copy of your data in a machine-readable format
  • Opt-Out: Opt out of certain data processing activities
  • Object: Object to processing of your data

To exercise these rights, contact us through the platform. We will respond within 30 days.

6. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings.

Types of cookies we use:

  • Essential Cookies: Required for platform functionality
  • Analytics Cookies: Help us understand usage patterns
  • Preference Cookies: Remember your settings and preferences

7. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies.

8. Children's Privacy

Our platform is not intended for users under 18 years of age. We do not knowingly collect information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data.

10. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. You may request deletion at any time.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or platform notification.

12. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising CCPA rights

13. EU Data Protection (GDPR)

For users in the European Union, we comply with the General Data Protection Regulation (GDPR). You have the right to lodge a complaint with your local data protection authority.

Contact Us

For privacy-related questions or to exercise your rights, please contact us through the platform.

EA
Echelon AtlasA platform by Echelon Capital LLC

Self-Directed Platform: Echelon Atlas does not provide investment advice. All investment decisions are made solely by the user. Content is for educational and informational purposes only. Always conduct your own research and consult a qualified financial professional before making investment decisions.

Echelon Atlas is a platform owned and operated by Echelon Capital LLC, a Wisconsin-registered limited liability company. Echelon Capital LLC is not a registered investment adviser or broker-dealer. Nothing on this platform constitutes an offer to sell, a solicitation to buy securities, or personalized financial advice.